OTT Streaming Platforms: Choose the Right Service for Your Needs
14/09/2023
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In today’s digital landscape, Over-the-Top (OTT) streaming platforms have revolutionized the way content creators and producers deliver their content to audiences around the world. With the rise of OTT technology, the traditional broadcasting model has taken a backseat, allowing creators to reach viewers directly through the internet. This article aims to guide content creators and producers in selecting the ideal OTT streaming platform by dissecting crucial factors that influence this decision.

Understanding OTT Streaming Platforms
What is OTT Technology?
Over-the-Top streaming refers to the delivery of video and audio content over the internet, bypassing the need for traditional cable or satellite TV. This technology has gained substantial traction, with a staggering 48% year-over-year growth in OTT video consumption globally, showcasing the increasing preference for on-demand and personalized content experiences.
How OTT streaming platforms work
OTT platforms utilize the internet to transmit content to viewers’ devices, ensuring flexibility in content consumption. These platforms offer a diverse range of content, from movies and TV shows to live sports events and original series. One notable example is Netflix, which accounts for a remarkable 20% of the global downstream internet traffic.
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One notable example is Netflix, which accounts for a remarkable 20% of the global downstream internet traffic.
Step 2:
One notable example is Netflix, which accounts for a remarkable 20% of the global downstream internet traffic.
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