Offline-to-Online Commerce with Shopify Plus
20/09/2023
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Enterprises are using Shopify Plus to sell directly to their consumers because, let’s face it, most of us don’t like going to the store anymore. One of our clients decided to take some of their more unique products and start selling them online using newly integrated Shopify stores. It seems that Offline-to-Online commerce is an inevitable transformation in this era.

Selling Directly to Consumers With Ecommerce
You’ve probably been to a supermarket or drugstore and bought toothpaste. If not toothpaste, you may have bought soap or laundry detergent. If you haven’t gone to a brick-and-mortar store to buy any of these consumer goods, which can be found on shelves all over the world, then you’re way ahead of the game (or in desperate need of some soap).
Most people use these consumer products on a daily basis. When they run out of what they use, they can easily buy more at the nearest store. Unless they’ve pledged undying loyalty to a single brand, they’re likely to walk down the aisle and compare multiple products side by side on the shelf. This is the traditional way to shop for these types of products.
But some products require special treatment. They’re not like all the other products, so they don’t belong on the shelf next to them. They are branded and marketed more carefully. Not to wholesalers and retailers, but directly to consumers.
But how does a large company, known only as a large company, with consumer goods on shelves everywhere, differentiate itself? One of our clients decided to launch Shopify stores to sell a few select products directly to consumers.
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